Background
Solid Action is a five
year young company, a design agency offering various
value-added services to our customers. With a state-of-the-art
design studio and a well equipped in-house photography
unit, we ensure better access & co-ordination, to
keep up with the most impractical schedules.
The challenge
Most of our customers
are manufacturers marketing their products in the overseas
market. It is practically impossible for them to capture
their buyers mindshare at crowded trade-fairs. To do
this, we had to develop some very immersive and high-quality
catalogues to present to their buyers. In a nutshell,
the catalogues represent their company to the buyer
and so it needs to be par-excellence!
Why Pragati ?
It's a very simple
answer. Every coin has two sides. If Pragati is one
side of the coin, the other is Quality. If you are at
Pragati – whether it is a business card, a leaflet,
a company profile or a catalogue – they will deliver
the best.
Solution
I have been facing
a problem earlier with accurate colour matching of our
customers’ products in their catalogues. This
was solved at Pragati. One of our customers exports
furnishings, and once had a catalog where his red coloured
blanket printed in maroon due to colour variation on
press. And as buyers asked him for shades as per the
catalogue, he faced major problems. The day Solid Action
got associated with Pragati in January 2000, we have
never looked back and have always got work done which
was appreciated by customers.
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