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| Have
you written out your specifications? |
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Take some time
to review your specifications, making sure that
you've communicated them clearly and that you haven't
left out any important details—such as paper
(or substrate) and colors requiring special inks—that
might add to your cost or turnaround time.
| Have
you given your printer the specifications? |
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Attach your written
specifications to your job in a prominent position.
Include;
Number of copies
Paper (or substrate)
Colors
Special graphics or imaging requirements
Position and trims for photographs,halftone screens,
bleeds, embossing etc.
The location of inserts and
tabs
Size
Binding
Type of proof
Delivery date and time
To avoid communication errors,
it is a good idea to go over your specifications
with your printer, either in person or on the
telephone. Make sure you underscore any specifications
that may have changed since the original price
estimate and schedule the printer gave you.
Have you given your printer
a comprehensive dummy that includes folding/backing?
Your printer needs a folding/backing dummy to
set up your plates so the press sheets fold correctly
and the pages back up properly. The folding/backing
dummy also assists during bindery operations.
Don't forget to include a comprehensive dummy
with your specifications.
| Have
you addressed your finishing requirements? |
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If your job requires special
finishing—such as packing, labeling. drop
shipping, and the like make sure you've given
the printer detailed instructions, including shipping
addresses.
| Do
you need proofs from your printer? |
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A proof provides a service
to both you and your printer, regardless if the
proof is digital or analog. A digital proof represents
the digital file, indicates element position and
acts
as an overall color simulation of the printed
piece. A conventional analog proof represents
the film, checks element position, film registration
and simulates the color of
the printed piece.
By the time the job goes to the
printer, all edits should be final, the copy carefully
proofread, and design issues settled. When you
go to press, make sure the copy has been preapproved
and signed off by the customer. Don't go to press
with corrections marked on the proofs. If your
final proof has corrections indicated, how will
you know if these changes were made? Once on press,
you don't want surprises that require copy, film,
or plate remakes of any kind. Down time on the
press for copy rework means cost over-run and
lost profits to vour bottom line.
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Does your printer know how to reach you? |
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Give your printer your daytime
phone number. If you're on a tight deadline and
looking for quick turnaround, it is also a good
idea to give your printer your nighttime phone
number and, if you have one, your pager number.
In case you're unreachable for any reason, also
give your printer the name and phone number of
someone else who can speak knowledgeably, answer
questions, and make decisions about what you've
sent for printing.
| What
about color bars? |
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If possible, specify that
your printer include an acceptable color bar on
the press forms.
Ask your printer to pull
and save press sheets Ask your printer to pull
and save sheets at regular intervals through-
out the press run. These samples and color bars
will help answer questions or address complaints
that may come up later. Save the press sheets
until the job is complete and you have been paid.
Try to be at the printer's
plant Try to be at the printer's plant where the
job is run for the color OK.Depending on your
expertise, you or the printer's representative
can do most of the work. Explain how much help
you'll need before the press run. Keep a copy
of the color OK when you leave.
Ask the bindery for samples
Also ask the bindery to keep samples of their
work as the job progresses.
In today's complex binding
and finishing operation, a variety of on-press
and post' press functions may take place. Listed
below are just a few of the steps possible in
completing a customer's job,
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• Binding
Case
binding
Saddle wire
Smyth sewing
Sidewire book
Perfect binding
(adhesive binding)
Ring binding
• Finishing
Bronzing
Coating
Die Cutting
Drilling
Embossing
Foil stamping
Folding
Gathering
Imprinting
Ink Jetting
Lamination
Numbering
Padding
Perforation
Polybagging
Round cornering
Scoring
Screen printing
Shrink wrapping
Tipping
Trimming
Varnishing
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Because the process
of binding and finishing has become so specialized,
your project may be done on several pieces of
equipment, even in several different plants. Planning
is critical to the success of your project. If
a job is not well planned, it may fail at several
critical points along the production process resulting
in lost time and money. Poor planning can jeopardize
the entire job. Be sure to review your job carefully
and always provide a dummy of your proposed project.
Communicate every mechanical change you make with
your prepress service provider and printer. |